Cooking for your family on a busy weeknight can be a challenge. How can we show our audience HelloFresh makes cooking delicious meals easy?

The idea of a homemade meal immediately conveys a sense of both nostalgia and delicious food. That led us to the idea of making “home cooking” the heart of our campaign. We aimed to bring to life the cozy feeling of sharing a homemade meal with your family while also illustrating how easy HelloFresh makes cooking dinner.