Create a 360-campaign that would establish BetterUp as the thought leader for the concept of Mental Fitness.

A focus on relatable, real-life stories of individuals who have developed their own Mental Fitness through BetterUp Coaching to reach new heights in their careers. We also brought in Adam Grant to discuss the foundational concepts and benefits of Mental Fitness. We partnered with our CIO Prince Harry, The Duke of Sussex to lead these discussions.