Create a 360-campaign to establish a branding Northstar for all evergreen content moving forward.

When life gives you lemons, get some Headspace. We pushed the brand voice forward by doubling down on the cheeky, relatable tone of Headspace. It was a sort of, back-to-basics but on steroids approach that would resonate with our long-term fans and hopefully win over some new ones, weary from the “unprecedented times” they were constantly being reminded of by brands throughout 2020.